Thursday, March 15, 2012

SPONSORED-LISTING CAMPAIGNS in Chinese reach the poor. Is this your target?


Those hard pressed to be found by Chinese prospects may be invited to re-deploy marketing resources toward SPONSORED-LISTING CAMPAIGNS. Folks living on $1.25 a day click them dreaming of a better life.
Such <qualified> leads are paid to BAIDU, ALIBABA etc. by foreign organizations, including tourist operators, schools or through their outbound tour and school agents. Witness this one posted on Chinese-language sites (including social media): A CHANCE TO EARN A TRIP TO THE USA WHILE LEARNING ENGLISH
CHINA INTERNET STATISTICS show highest % penetration among the poor
As an Internet ad sales agent for the past decade, I raise a red flag on those stats and listings like this: STUDY IN U.S. IVY LEAGUE UNIVERSITY AND YOU TOO CAN VISIT THE WHITE HOUSE (following Chinese Vice-Premier meeting with President Obama)

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